Where is your focus?

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For a while, it was pure chaos on the days I picked up my kids from school and daycare.

We’d come home. They’d have a ton of energy. And I would:

  1. Listen to a podcast
  2. Cook dinner
  3. Wrap up whatever loose thread I had at work
  4. Parent my 3 small kids

If you’re thinking I was ineffective with most of those, you’re right.

I barely heard the podcast. I’d set off the smoke alarm. I wouldn’t so much work as stare at my laptop. And I’d snap at my kids for being kids.

Humans can’t multitask.

This is a universal truth, no matter how much you want to believe it about yourself.

And it applies to your business and digital life too.

I recently spoke to Stephen Robles about Apple Shortcuts, but the second half of our conversation was about YouTube…and how he hyper-focused on that platform.

We’ve heard this advice over and over again: pick a platform and focus on it.

I’d argue that if you don’t focus, you’re increasing friction in your life…because you actually have to show up on social platforms.

They are not one-way streets.

And when you try to do too many things, you end up snapping…or burning out.

So what do you do? You focus.

Now, after I pick up my kids from school and daycare, I:

  1. Cook dinner
  2. Pay attention to my kids

My laptop isn’t even allowed in the common areas of the house anymore.

I’m applying that same principle to my content and social strategy this year.

After all, I tried the opposite last year and it was an incredible failure.

Now instead of trying to be on every social platform and website, I:

  1. Produce my podcast
  2. Blog on Casabona.org
  3. Create YouTube videos

…and I’m part of a couple of communities where I’m trying to be more active.

I am no longer on Twitter or Threads. I post occasionally on LinkedIn. I still technically have accounts with Facebook and Instagram, but I may as well not.

And I’m no longer cross publishing to Medium and Substack.

I’m not employing a strategy because I feel like I’m supposed to.

I’m focusing on places that will allow me to create the type of content I want, and show up in a way that works best for me.

I’m focusing on the right things, instead of trying to do all the things.

That creates less friction, and less decision fatigue.

And it’s creating more space for me to actually do good work.

So, now my question to you is: where is your focus?

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