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Hey everybody and welcome to the Friday wrap up on the Streamline Solopreneur, a

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short episode where I talk about three things, what's on my mind this week, recommended

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reading and something fun. This is the show that helps you automate your business

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so you can take time off, worry free, and hopefully this curation will help you think

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more about your systems. Systems. I'm your host, Joe Casabona, and here's what's

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on my mind. For July 17th, 2026,

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I have been thinking a lot about implementing and implementation.

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When does implementation hinder you?

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I'm doing Kyle Adams newsletter Power Up cohort, and it's been

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fantastic. As a result, I spent a lot of time over the last 10 days working on a

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new welcome sequence and just cleaning up the near 10 years at this point, cruft

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in my kit account.

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I thought long and hard about this experience, how everything is implemented and

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what blockers I had to overcome to get my freshly written welcome sequence out without

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it being a confusing experience. Ideally, I didn't want to be sending more than one

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email a day, and I wanted to make sure everything got to delivered in the order in

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which I thought it would be.

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Now, I believe my bias towards action is good. I rarely get stuck in the

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just need to do it. Phase I'm usually doing.

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Where I do get stuck is the doing it phase, though

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I consider the implementation and the long-term ramifications, even if something

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is just an experiment, and maybe in this case

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I should have spent

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a bunch of time on the implementation, but the technical debt of over-engineering

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implementations of the past that I didn't do or use very much

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hindered me. An example is last week I rolled out a new lead magnet and I changed

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the process a little bit and I really thought about the implementation

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just to change it today as I record this.

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Now, part of this is the burden of knowledge. I know what is possible and so I create,

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or I build interesting creative, but sometimes over complicated things.

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And part of it is the tension of wanting to launch quickly

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with the phrase I've been saying for a long time.

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Do it once and do it right.

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Ideally when I build something, I don't want to have to go rebuild it later because

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that takes time. Rushing to pick a platform or a tool is going to take time. The

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problem is

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I spend a bunch of time implementing and then usually have to change something anyway,

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the truth is that there needs to be some balance.

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Occam's razor is another idea I think about all the time. It's often quoted as the

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simplest solution is the right one or the best one,

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but it's actually more nuanced than that. It's that

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our solutions to problems

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should be constructed with the smallest possible set of elements.

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You can see how one would jump from that to

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the,

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simplest solution is the best one. But again, that's not entirely true.

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It's it's actually the smallest possible set of elements. And when I'm trying to

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do it once and do it right

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while trying to do it with the smallest possible set of elements, there is a tension

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there.

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But something that I need to remember that you need to remember as you are building

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out your systems

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is that when we build online,

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very little is permanent.

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Yes, something you tweeted near 20 years ago,

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could resurface at any moment,

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but the system you build

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can be iterated on. It's not like building a skyscraper

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iteration is our friend.

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I'm really good at doing that part for other people.

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Let's get you set up as quickly and as easily as possible in a way that's not going

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to overwhelm you,

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but I need to be better about doing it for myself.

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I am not scared of the systems and I like experimenting, and that

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could lead to over-engineering and ultimately me focusing too much on the implementing

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part

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in a way where it becomes a blocker.

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So that's what I'm thinking about this week. I would love your thoughts on that.

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If you go to streamlined feedback.com, you can write into the show.

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But let's move on to recommended reading.

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This is an article from FanGraphs called The Haters All Star Game. I'm a huge baseball

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fan

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and I love watching both the home run Derby and the Allstar game. There's a bit of

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pomp and circumstance for me, if I'm being honest. I love watching the opening ceremonies,

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even though this year it was like a Vince McMahon's wet dream.

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but I really

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love watching the Allstar game. I'm, I'm gonna have to probably put an explicit warning

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on that now. Sorry.

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I really enjoy watching those things. It's cool to see the best professional baseball

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players come together and have fun and celebrate their accomplishments and what is

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a very long season.

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It's also cool because it's different from playing with your everyday team, right?

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And so it's cool to see the chemistry and how they show up for each other. Even though

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once the season resumes there, there may be bitter rivalries,

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right? The rivalries are for the fans.

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Players should not hate each other because of the team that they're on.

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Now, as a New Yorker living near Philly and a lover of the game,

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something bothered me this year about the All Star game and the Home run Derby and

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it was seeing Philadelphia Phillies fans, boo,

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all of the non Phillies players.

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This is supposed to be a jovial celebration of the best in the game, the best and

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brightest.

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And of course, Philly,

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the city that threw batteries at Santa Claus couldn't abide by that. But

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the reason I like this article, I'm linking the haters all-star game,

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is because it got me thinking, should that annoy me?

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Isn't Philly just being Philly?

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It didn't seem to annoy my guy, Ben Rice or Home Run Derby winner, Jordan Walker

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or even William Contrera, someone who famously gets annoyed by everything. The dude

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starts more fights than Connor McGregor.

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That's why I really liked this article. It showed me that a, as much as I remind

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people

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that professional athletes get paid to play a game,

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I need to remember that the fans are going to be the fans.

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And for Philly, that means doggedly defending your home from outsiders,

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even if like in the case of gritty, you originally agreed with those outsiders,

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you've gotta protect your own.

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So I really liked that article.

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Love to Philly fans.

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They're very nice to me outside the city, which is where I live.

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All right, now for something fun,

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you might, if you watched or listened to last week's episode, you might be thinking

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The Odyssey again.

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Joe, you recommended The Odyssey last week,

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and that is true,

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but this is the Odyssey in one minute.

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I am so excited for this movie, especially after finishing the book earlier this

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month,

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and in a way, only Jimmy Fallon and The Tonight Show Can Do.

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The Cast came together to tell the entire story of the Odyssey

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in exactly 60 seconds

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in Dactylic Hexter, which is the,

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the melody of the epic poem, right? That's like how the Iliad and the Odyssey

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would've been,

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orally performed.

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It is so dope

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and I have listened to it

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a thousand times. Love it. Highly recommend it, watch it a million times. Don't be

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surprised if next week I recommend the Odyssey of the movie again.

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I'll try much like House of the Dragon to not keep recommending it.

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All right, and automations

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of the week,

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the automation of the week this week is hunting down opt-ins with Claude. As I mentioned

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in on My Mind,

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I've been spending a lot of time on my mailing list and

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how it delivers my vast amount of lead magnets

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and content.

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I also have tons of opt-in pages across multiple websites. And as I have been reworking

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my lead magnets, my welcome sequence, my delivery mechanisms, I don't want any of

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those pages or forms or automations to lead to a dead end. So

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instead of doing a hand done audit,

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I uploaded exports of all of my pages from my websites, any redirects I had from

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both the website, like I have a plugin for my WordPress sites, as well as switchy.io,

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my redirect service. I uploaded all of those and all of the forms on my website to

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Claude.

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And I cross-referenced all of those things with the Kit MCP,

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so that Claude can see what I've got going on in my account. I even had it 'cause

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it can't,

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the MCP doesn't expose,

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kit automations. And so I also had Claude like go out to the browser and have a look

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at all of my automations,

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and I got a full report on active forms, the ones that are working well, and all

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of the pages where the opt-ins live. I also got a list of the canonical pages and

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then redirects to those pages, which are usually if I go on a podcast or give a talk,

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I will redirect to a page with information about the talk.

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So I was able to

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redirect, delete, and consolidate.

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And now Kit is squeaky clean. I have a better

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understanding of how everything is delivered, and it's just a lot cleaner.

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This would've been an incredibly time consuming for me

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or expensive task for my VA without Claude.

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It's been incredible seeing what insights and data I can grab thanks to the connectors

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and automation tools that exist within the LLM. And that's why this is my automation

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of the week. It's, it wasn't a,

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I set this up and now it's going to run routinely, but it was a, here's all of the

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data that I have sift through it so that I don't have to sift through it.

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That is another form of automation

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and it was hugely helpful

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in this instance.

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All of this, let me focus my time where it matters most. Helping you build better

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systems so you can step away from your business without worrying. And

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because I was able to free up some time thanks to Claude

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over the past week, I took most of the afternoon off to see my daughter perform.

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Uh, she went to theater camp for the last two weeks, and they had a end of camp performance,

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and I felt comfortable stepping away for that time

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so I could

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fully be present

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because I was able to do the work I had to get done,

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done.

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But that's it for this episode of the Streamlined Solopreneur and the Friday Wrap.

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If you enjoyed this, consider joining my newsletter at streamlined fm slash wrap.

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You'll get insights and thoughts and ideas about how to build better systems for

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yourself so that you

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can confidently

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step away from your business without worrying.

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Thanks so much for listening, and until next time, I hope you find some space in

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your weekend.